Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads

The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous and temporal activity over the Internet, which has raised critical privacy concerns. In this paper, we present a novel proposal for Blockchain-based platform that provides: system preserving user profiling, privately requesting ads from system, billing mechanisms presented clicked ads, uploads cloud according profiling interests, various types of transactions enable operations in network, method allows compute access policies resources (such as mobile profiles). Our main goal design decentralised framework enables private delivery users whose behavioural accurately match defined by ad system. We implement POC our proposed i.e. Bespoke Miner experimentally evaluate components in-app implementing components; such as, evaluating profiles, policies, encryption decryption users’ profiles. observe processing delay traversing tree sizes, encryption/decryption time with key-sizes interests evaluates an acceptable amount currently implemented systems.